5 ways photographers can keep productive in uncertain times
Staying positive and working together
Credits to author
Blog by Nisha Haq - Nisha Haq Photography
With the current situation of Covid-19 affecting the globe, the pandemic has affected many self-employed and small businesses, especially in the creative and event industries where photographers, particularly us people photographers will be hit hard not only financially, but could also affect our physical and mental health. I feel you, with various commercial commissions cancelled and weddings postponed myself and where we’ve built a business on documenting social gatherings and bringing joy to people with photography, it can be difficult to feel productive.
Though it may be uncertain times ahead, I imagine many of you would be used to working from home or independently and as a business owner wearing many hats from being your own bookkeeper, retoucher, editor, PA, office manager, strategist etc. and of course photographer amongst it all we can still remain productive whilst social distancing or self-isolating. It’s time to put your marketing, branding & design hats on and work on those tasks you’ve been putting off to do!
Here are 5 ways photographers can keep productive whilst working from home:
1. Plan out your Instagram grid and social media visuals for the month
If you’re like me have great intentions for your Instagram grid but never seem to find time to update it, this would be a good opportunity to plan out your grid and content ideas for your social media platforms. Although it may be difficult to find the right tone with these trying times, many people still would want to see things that make them feel positive and ways to bring a little joy to people. As photographers we have such a wealth of gorgeous images we can use, why not use this time to share good vibes and update your community with uplifting images. As we head into spring, this is also a good time to write messages of hope and positivity to cheer people up.
Photo by Holly Cade Photography
2. Create album designs that you could upsell to couples anniversaries later this year or to update your sample album range
Often we get caught up in the cycle of shooting, culling, editing and delivering the galleries and forget to think of ways we can upsell images to our ideal clients that become heirloom pieces in their homes. I’m a big believer of having treasured images printed and displayed in a beautiful book or frame as these things are simply timeless. I know when I look at a personal image, it evokes a fond memory and you relive that little moment every time you see that special image. For our clients, it’s reminding them of that feeling and why they had their photos in the first place.
With this downtime, why not design spread layouts to show clients how amazing their images can look in an album. Some ideas could be, for client’s anniversaries later this year, it makes for a beautiful unique gift (especially as the first anniversary is paper!) or even updating your portfolio with sample albums, it’s great to have up-to-date work so you’re all prepared for future wedding fairs or in-person client meetings.
Did you know, SIM offers 40% off sample albums? These are great for displaying your own photography as well as possible upgrades in packages for clients.
3. Refresh your website and update your blog with work that showcases what your business is all about
With the day-to-day running’s of a business, it can be hard to find the time to update your website, portfolio and blog. If you’re feeling that who you are and your brand doesn’t come across as well as you’d like online, this is a great time to refresh it. Have a look through your home page (aka online shop window), is it inviting for potential clients to read and navigate through? How about revamping your copy on your about me page or adding new images to your website? Are you blogging regularly and showcasing your best latest work? Include images in your blogs and add keywords to improve your SEO. Another idea is if you’ve been featured in wedding magazines or blogs, write about it and include backlinks on your own blog. Your clients will love seeing inspirational and helpful content for planning their big day. These are all productive things you can do.
4. Love designing stuff? Update your offline marketing materials like your brochure / leaflets / business cards
If you’re a big lover of designing stuff, this is a great time to flex those design muscles! Having an online presence is important to have, but also having an offline presence such as printed marketing materials is a great way to reach more clients and boost your brand. There have been many times I’ve met potential clients in person and handed a leaflet or business card or even when I’m at wedding fairs, received an enquiry or booked a client and them having a wedding brochure to sit down and look through together has been really beneficial. Every business is unique and we all get bookings from different avenues but why not have a little think on other touch points your clients can interact with your brand, sometimes it can be down to a little business card.
Have a browse through SIMs Marketing Materials available to order online and via your SimWare Software if you already have it. They offer a broad range of marketing and personal stationery for businesses such as compliment slips, business cards and folios for handing out to clients and much more.
5. If you have a newsletter, create content ideas for the year (or work on starting one!)
A newsletter is a fantastic way to communicate with an engaged community and keep them posted with stunning shoots, inspiring photos, nuggets of advice and latest updates in your business. The fact that your audience would have had to click and subscribe is a testament that they love what you do! Especially in these trying times, sending an update to your community and sharing positive vibes is a great way to show your support and that you’re there for people if they have any concerns about anything. It’s a special job being a photographer and enriching our clients lives with inspirational photography. In these uncertain times, it’s when we lift each other up and come together as a community that we feel stronger.
Don’t feel disheartened, remember you’ve got a great community around you and clients and people who love you and support you. You’re not alone in this, we got this! If you want to find out more on how SIM can help you move your business forward, check out their latest offers and products. Also you can get in touch with the team at anytime, and it can be really useful to talk through the products with someone while on the website. They're on the phone, email and online chat Monday to Friday but if you're working in the evening (particularly with the kids at home now!) you can message them on their social channels as well for a quick question or a point in the right direction on the website.
If you’re a new customer, you can get up to 40% off sample albums once you register here. It's easy to get started online wherever you are and don't forget to contact the Sim team if you need any help.
Nisha Haq Photography
All the images featured in the blog were taken by Nisha Haq Photography (except where stated).
Nisha Haq specialises in providing wedding, commercial & lifestyle photography in the South UK. After graduating in BA (Hons) Photography in 2014, she set up her business a year later. Nisha has been awarded IPSE UK Young Freelancer of the Year 2017 and is one of the youngest to receive an Honorary Degree from Solent University.
Nisha is passionate about encouraging enterprise and has gone on to deliver numerous talks on entrepreneurship at various universities and events. Nisha believes that with commitment and passion anyone can be their own boss! She offers personal branding shoots and advice especially for creative female entrepreneurs. You can find out more about her fabulous Girl Boss Sessions here.
At SIM, we’ve loved producing Nisha’s beautiful luxury albums, bespoke frames and professional prints for her clients. If you fancied getting 30% off your first client order, use this unique code for a fantastic discount: RECOMMENDEDBYNISHA
Photo by Holly Cade Photography