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Social media plays a big part in the times that we are living in and it is moving fast. From Facebook to Instagram, we are all victims of mindlessly scrolling through platforms which means our customers are too. As daunting as running a social media account may seem, there are many benefits you can gain for your business. Stay at the top of your audience's feeds with frequent posts and interactions to ensure your posts are never lost within the algorithm. Read more below about 5 benefits of social media marketing for your business.
Having a business social media account is free and there are no costs involved in running it either. This is a great, cost effective way to draw in organic traffic and expand your following without spending hundreds on advertising. Even if you choose to put out paid social media adverts these are still far cheaper than traditional advertising mediums and can be instantly measured, monitored and changed if required. With social media being a big part of modern society, you can easily encourage positive engagement if you target your audience correctly, the only cost involved in social media marketing is time. Although committing to a social avenue can seem daunting, you plan and schedule your posts a couple of weeks in advance to become a natural part of your workflow. Being a photographer, your typical day is capturing beautiful images and preserving memories of your clients lives, why not share them! Other companies might have to pay for professional marketing photos, but you’ve already got yours in the bag.
Having a social media account is important not only to sell the service you have to offer but this is also the perfect place to promote products. Sharing videos of unboxing products, reaction videos from previous customers or even a short clip of flicking through an album can help your client envision themselves within a product and is more effective than just pictures on a website. As a consumer we are more likely to make a purchase if we have seen a product in someone's hands or seen it in person and social media is a great tool for this. Use this as a tool for seasonal promotions, showcasing some recent work and also what you have to offer within your packages. Being able to show your client how products are made or the process your service goes through can really help to add value which is why our SIM workshop & tour dates are perfect for getting behind the scenes material of your products being made. To find out more about this click here.
Being engaged and responsive on your platforms can lead to better customer care and create an overall better experience. Replying to emails day in and day out can get repetitive to both you and your client, switch it up by engaging over social media and even consider sending short videos back as replies to make their experience a bit more personalised. Clients are looking for a connection, so you need to ensure you’re making yourself seem open and available for those connections. Being interactive on social media can actually lead to more sales due to the simplicity of being able to message someone there and then off their profile whereas going to write an email can take a little longer. DM’s don’t have to mean instant replies either. You can set automatic replies telling customers you’ve received their message, you’re shooting today but you’ll get back to them soon and this will keep them content until you can reply to them personally.
Being on social media gives you the opportunity to make real human connections without having to set up a meeting which has been a great tool since covid. Use your platform to introduce yourself to your customers. Posting relatable content can help to build trust and also allows your clients to get to know you as a person which can be a selling factor. As photographers, your clients will decide instantly if they like your photography style or not, but their decision making process is based on what they know about YOU and how they feel connected to you. The bonus? This style of content is that it doesn’t need to be 100% polished, it can be quick & offhand as this is the current market leading style in top performing content. A useful tip to remember when trying to engage with your clients is that in today's market, the algorithm favours quantity over quality. You may spend hours polishing one reel to look professional and business-like and make it perfect, but the reality is this would not do as well as a basic hand filmed reel of a typical day in your life. As humans, we are so used to seeing polished, professional adverts on our phones, on TV, on billboards etc our brain switches off at anything that appears too staged and we’re more likely to engage in something we can instantly relate to, like real people! Remember, done is better than perfect.
Social media posts and ads can create a direct path to your website resulting in more organic traffic and a higher ranking. Post snippets and teasers of blogs or features on your website that will interest a viewer to click and find out more. Make sure your website is linked in all of your social media pages and that the links work (especially if you are frequently changing your handles) and that your socials have links back to your website as well. Caption posts with “link in bio” or “click this link to find out more” as a call to action for your client to follow. It is important to always have a good landing page to increase the maximum stay on your website. You can use URL builders to track the clicks on your website through systems such as google analytics which will give you a good insight of what gains your clients interest.
Overall, social media plays a big part in our day to day lives and utilising this tool for our own businesses is a great way to increase customer growth and recognition. It does need to be a considerable part of your marketing strategy but it doesn’t have to be complicated. Just make sure you’re approachable and you’ll have the opportunity to create great customer relationships to encourage repeat purchases. Don't be afraid to include your social media on business cards, when talking to people and on your website to create those extra touch points for your clients.
Social media plays a big part in the times that we are living in and it is moving fast. From Facebook to Instagram, we are all victims of mindlessly scrolling through platforms which means our customers are too. As daunting as running a social media account may seem, there are many benefits you can gain for your business. Stay at the top of your audience's feeds with frequent posts and interactions to ensure your posts are never lost within the algorithm. Read more below about 5 benefits of social media marketing for your business.
Having a business social media account is free and there are no costs involved in running it either. This is a great, cost effective way to draw in organic traffic and expand your following without spending hundreds on advertising. Even if you choose to put out paid social media adverts these are still far cheaper than traditional advertising mediums and can be instantly measured, monitored and changed if required. With social media being a big part of modern society, you can easily encourage positive engagement if you target your audience correctly, the only cost involved in social media marketing is time. Although committing to a social avenue can seem daunting, you plan and schedule your posts a couple of weeks in advance to become a natural part of your workflow. Being a photographer, your typical day is capturing beautiful images and preserving memories of your clients lives, why not share them! Other companies might have to pay for professional marketing photos, but you’ve already got yours in the bag.
Having a social media account is important not only to sell the service you have to offer but this is also the perfect place to promote products. Sharing videos of unboxing products, reaction videos from previous customers or even a short clip of flicking through an album can help your client envision themselves within a product and is more effective than just pictures on a website. As a consumer we are more likely to make a purchase if we have seen a product in someone's hands or seen it in person and social media is a great tool for this. Use this as a tool for seasonal promotions, showcasing some recent work and also what you have to offer within your packages. Being able to show your client how products are made or the process your service goes through can really help to add value which is why our SIM workshop & tour dates are perfect for getting behind the scenes material of your products being made. To find out more about this click here.
Being engaged and responsive on your platforms can lead to better customer care and create an overall better experience. Replying to emails day in and day out can get repetitive to both you and your client, switch it up by engaging over social media and even consider sending short videos back as replies to make their experience a bit more personalised. Clients are looking for a connection, so you need to ensure you’re making yourself seem open and available for those connections. Being interactive on social media can actually lead to more sales due to the simplicity of being able to message someone there and then off their profile whereas going to write an email can take a little longer. DM’s don’t have to mean instant replies either. You can set automatic replies telling customers you’ve received their message, you’re shooting today but you’ll get back to them soon and this will keep them content until you can reply to them personally.
Being on social media gives you the opportunity to make real human connections without having to set up a meeting which has been a great tool since covid. Use your platform to introduce yourself to your customers. Posting relatable content can help to build trust and also allows your clients to get to know you as a person which can be a selling factor. As photographers, your clients will decide instantly if they like your photography style or not, but their decision making process is based on what they know about YOU and how they feel connected to you. The bonus? This style of content is that it doesn’t need to be 100% polished, it can be quick & offhand as this is the current market leading style in top performing content. A useful tip to remember when trying to engage with your clients is that in today's market, the algorithm favours quantity over quality. You may spend hours polishing one reel to look professional and business-like and make it perfect, but the reality is this would not do as well as a basic hand filmed reel of a typical day in your life. As humans, we are so used to seeing polished, professional adverts on our phones, on TV, on billboards etc our brain switches off at anything that appears too staged and we’re more likely to engage in something we can instantly relate to, like real people! Remember, done is better than perfect.
Social media posts and ads can create a direct path to your website resulting in more organic traffic and a higher ranking. Post snippets and teasers of blogs or features on your website that will interest a viewer to click and find out more. Make sure your website is linked in all of your social media pages and that the links work (especially if you are frequently changing your handles) and that your socials have links back to your website as well. Caption posts with “link in bio” or “click this link to find out more” as a call to action for your client to follow. It is important to always have a good landing page to increase the maximum stay on your website. You can use URL builders to track the clicks on your website through systems such as google analytics which will give you a good insight of what gains your clients interest.
Overall, social media plays a big part in our day to day lives and utilising this tool for our own businesses is a great way to increase customer growth and recognition. It does need to be a considerable part of your marketing strategy but it doesn’t have to be complicated. Just make sure you’re approachable and you’ll have the opportunity to create great customer relationships to encourage repeat purchases. Don't be afraid to include your social media on business cards, when talking to people and on your website to create those extra touch points for your clients.